.2024 has been actually an unpredictable year for adtech funding.U.S.-focused adtech start-ups, as soon as familiarized to getting billions in venture capital yearly, have actually brought up virtually $360 thousand so far this year, placing it on track to be the industryu00e2 $ s slowest year in over a many years, every Crunchbase records. That slowdown is because of market saturation, increased governing stress, and economic uncertainties.ADWEEK consulted with five VCs who continue to acquire adtech firms, even with these obstacles, concerning what they are searching for and what they prevent. Possibly unsurprisingly, these investors are actually targeting opportunities in privacy-focused technologies and industry-specific places including hooked up TV.